Stop Making Content
Nobody Remembers

I spent 20 years creating forgettable content. Blog posts, case studies, thought leadership — all of it disappeared into the void.

Then I read "Story Proof" by Kendall Haven. Haven analyzed 78 studies spanning psychology, neuroscience, and communications research. His conclusion: character-based narratives consistently outperform other information formats for both comprehension and retention.

From that and other research on how people learn and remember information, I developed an 8-element framework specifically for service providers. Transform your boring case studies into client stories that prospects can't forget.